Founder & CEO
Ms. Rukiya Robinson founded e2s Strategies after serving in roles as a Sr. Benefits Consultant and Business Strategist on numerous consulting engagements.
She is a licensed Texas Life and Health Insurance Counselor with over 10 years of progressive benefits strategy and consulting, comprehensive plan design, cost containment, and benefits administration. Solid benefits knowledge including core healthcare products and ancillary products. Experienced in managing fully insured and self-insured medical plans and stop-loss insurance. Extensive background in reporting and interpreting data and analytics and recommending cost-effective solutions.
Ms. Robinson acquired employee benefits knowledge and experience in a corporate setting as an employee in the Benefits and HR space for 2 large corporations employing 8,000 + employees and 30,000+ employees respectively and then as an independent consultant.
Ms. Robinson also has extensive experience in business strategy development, strategic planning, workflow development, and tactical planning.
Ms. Robinson is well versed in assessing the needs of clients and assembling the right team members to each engagement. She is an innovative and forward thinker, creative, and lifelong learner who is passionate about personal and professional development.
Rukiya has more than 20 years of business experience drawn from working in HR and Employee Benefits in Corporate America then shifting into Entrepreneurship. Working in both has afforded unique experiences that not only have positioned her for success but for clients to receive insight and experience success.
After shifting from a corporate career into entrepreneurship, she proactively became a student of business, leadership and business success. Her extensive study, application, and experience of Mindset, Entrepreneurship, Business Success and Leadership have benefited C-Suite executives, Business Owners and Entrepreneurs alike.
In another venture, Ms. Robinson serves as an Entrepreneur Coach and Consultant and founder of e2s Coaching where she works with entrepreneurs focusing on business success, accountability, personal development, mindset, and profitability. She has created and customized professional development programs and led, facilitated training and workshops. She has a BS in Business and takes continuing education courses at Babson College.
Rukiya's work, insights and expertise have been featured in: