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About Our Founder
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Meet the Founder


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e2s Strategies, initially established as a Human Resources consulting firm, was founded by Rukiya Robinson, our visionary Chief Transformation Officer. In her HR role, Rukiya swiftly recognized that the underlying causes of the challenges she was brought in to organizations address—such as toxic work environments, ambiguous cultures, disengaged employees, and high turnover—were closely tied to leaders who lacked the necessary skills and preparation to navigate these complex challenges. This profound realization presented a unique opportunity, leading e2s Strategies to evolve, specialize, and rebrand as a premier Leadership Development and Organizational Consulting firm.


It was within this transformative context that Rukiya's passion for driving top-down organizational change took root, propelling her towards collaborations with notable organizations and leaders who held significant influence and capacity. This pivotal juncture marked the beginning of her journey in working with high-profile clients who sought her expertise in effecting profound shifts within their organizations.


With a profound understanding of the challenges stemming from ill-equipped leaders, Rukiya and the team at e2s Strategies are dedicated to providing targeted solutions and driving comprehensive transformations that empower leaders and organizations to thrive.

Rukiya has extensive experience as an expert-level Organizational and Business Strategist, Leadership Advisor & Consultant, as well as a professionally trained and credentialed Executive Coach and certified Emotional Intelligence Expert. This deep well of experience enables her to identify the underlying organizational and leadership challenges and implement strategic interventions accordingly.

Known as the "REAL DEAL" coach and consultant, Rukiya has earned a reputation cultivated through years of entrepreneurial experience and business acumen. Her powerful toolbox empowers transformational experiences with her clients, while her exceptional ability to reveal blind spots that may evade leaders significantly impacts organizations. 

This proficiency is backed by almost 15 years of experience as a businesswoman and entrepreneur, an unwavering commitment to learning and growth, and collaborations with organizations in both the public and private sectors, as well as small businesses. Such breadth provides her with keen insight when devising business strategies, interventions, and nurturing high-performing individuals who are emotionally attuned, accountable, and equipping them with the tools necessary to achieve outstanding results.


To learn more about Rukiya's coaching experience, visit e2s Coaching here.


Rukiya's contributions extend beyond her role as Chief Transformation Officer, as she is also a published writer, esteemed speaker, conducts powerful, interactive, and engaging training workshops as well as provides insights to major publications nationwide.


In addition to her professional accomplishments, Rukiya serves as an adjunct professor at Concordia University, Irvine, where she imparts her wisdom to emerging leaders at the undergraduate and graduate levels. Her courses cover Organizational Psychology, Organizational Leadership, Organizational Change, Organizational Development, Character Development, and Leadership Theory.


Rukiya holds a Master of Arts in Organizational Leadership from Concordia University, Irvine, and is certified to administer the EQi 2.0 Suite of Emotional Intelligence assessments. Furthermore, she is a Certified Executive Coach through The Townsend Institute for Leadership & Counseling at Concordia University, Irvine, accredited by the International Coaching Federation (ICF).

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“The efficacy of leadership has evolved to encompass emotional intelligence. If you are able to successfully integrate your technical strengths, business skills with emotional, social and relational competencies you will be a powerful, present and persuasive leader.”  ~ Rukiya Robinson 

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--- What folks are saying 

"Rukiya is an amazing coach and consultant. She knows Human Resources and Human Capital Management. She knows how to get results and is problem-solving focused. She has a way of empathizing with others and understanding their talents and skills and then pushing them towards excellence by coaching them to their highest levels of performance. Rukiya has been a great resource for wisdom and often a great person to bounce ideas off of to help with developing business strategies. Wherever she goes, whoever she works with, Rukiya brings an attitude of positivity and insightfulness that is so needed in today's workforce. Thank you Rukiya for all of your help and assistance in the past!

D. Graves, HR Solutions Consultant
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